With over 63,000 realtors in Miami, finding the right one to sell your home can feel like searching for a needle in a haystack. Choosing the right agent isn’t just about convenience—it can make or break your home-selling experience.
I’m Eddie Blanco, Chairman Elect for the Miami Association of Realtors, and I’m here to share some essential tips that could save you time, stress, and money when selecting your realtor.
Why Choosing the Right Realtor Matters
An article I recently read shared a cautionary tale of a couple who chose the wrong realtor. Their home sat on the market for months, their stress levels skyrocketed, and they ultimately sold for much less than expected. What went wrong? They selected an agent based on personal connection rather than proven expertise.
Avoiding Conflict of Interest
One key takeaway from the article is to avoid agents who often represent both buyers and sellers in the same transaction. In Florida, these “dual agents” are called Transaction Brokers, and while they can legally represent both parties, conflicts of interest can arise. Their focus may shift to closing the deal quickly rather than getting you the best price.
For a deeper understanding, check out our video explaining the different types of representation a realtor can offer.
Do Your Homework
The article emphasizes the importance of using online resources to compare realtors. Look for reviews, recent sales, and relevant experience. But beware of third-party websites promoting “top agents.” Many of these sites allow agents to pay for prime placement, regardless of their actual performance. Instead, conduct organic research by focusing on local agents with proven results in your area.
Treat It Like a Job Interview
Selecting a realtor is a critical decision, so treat it like a job interview. Ask questions such as:
- What’s your experience in my neighborhood?
- How do you determine the listing price?
- What’s your marketing strategy?
- Who do you see as the ideal buyer for my home?
Ensure their suggested listing price is backed by data—not an inflated figure designed to win your business. Overpricing often leads to your home lingering on the market, ultimately selling for less than it could have with proper pricing from the start.
Choose an Agent Who Earns Your Trust
The best agents are honest, knowledgeable, and comfortable answering tough questions. It’s also wise to avoid agents who lock you into long-term contracts without a cancellation option. This keeps them motivated to prioritize your listing, knowing you can switch if they don’t deliver results.
What’s Your Experience?
Have you sold a home recently? What did you do to choose your realtor? Share your story in the comments!
The Bottom Line
The right agent makes all the difference when selling your home. At Stratwell, we pride ourselves on delivering transparent, personalized service to help our clients achieve their goals.
If you’re ready to sell or want expert advice on navigating the Miami real estate market, reach out to us today.